Google Analytics vs Piwik vs 

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Google Analytics

125.9K
48.4K
+ 1
5K
Piwik

1.4K
515
+ 1
74
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Pros of Google Analytics
Pros of Piwik
  • 1.5K
    Free
  • 926
    Easy setup
  • 890
    Data visualization
  • 698
    Real-time stats
  • 405
    Comprehensive feature set
  • 181
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 138
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 14
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 2
    Advanced ecommerce
  • 1
    Medium / Channel data split
  • 1
    Easy to integrate
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Irina
  • 35
    It's good to have an alternative to google analytics
  • 27
    Self-hosted
  • 10
    Easy setup
  • 2
    Not blocked by Brave
  • 0
    Great customs
Cons of Google Analytics
Cons of Piwik
  • 11
    Confusing UX/UI
  • 8
    Super complex
  • 6
    Very hard to build out funnels
  • 4
    Poor web performance metrics
  • 3
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box
  • 2
    Hard to export data

What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Piwik?

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

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What companies use Google Analytics?
What companies use Piwik?

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What tools integrate with Google Analytics?
What tools integrate with Piwik?

Blog Posts

Jul 2 2019 at 9:34PM

Segment

Google AnalyticsAmazon S3New Relic+25
10
6764
GitHubPythonNode.js+47
55
72354
GitHubGitSlack+30
27
18357
JavaScriptGitHubGit+33
20
2086
JavaScriptGitHubPython+42
53
21891
What are some alternatives to Google Analytics and Piwik?
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
Segment
Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
See all alternatives