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Mailchimp

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MailChimp vs Mixmax: What are the differences?

Introduction

1. Pricing Model: MailChimp offers a free plan with limited features, while Mixmax has a free trial but is primarily a paid service with more advanced features including email tracking and scheduling.

2. Primary Functionality: MailChimp is an email marketing platform that focuses on sending mass emails and managing email campaigns, whereas Mixmax is an email productivity tool that enhances email communication with features like email templates, meeting scheduling, and CRM integration.

3. Integrations: MailChimp integrates with a wide range of third-party applications like social media platforms and e-commerce tools, while Mixmax has integrations with productivity tools like Google Calendar, Salesforce, and Slack for seamless workflow management.

4. Email Tracking: Mixmax provides real-time email tracking features such as open and click tracking, while MailChimp offers basic tracking functionalities but may not be as comprehensive as Mixmax's tracking capabilities.

5. User Interface: MailChimp has a user-friendly interface suitable for beginners with simple drag-and-drop features for creating email campaigns, whereas Mixmax's interface is more sophisticated with advanced features targeted towards professionals and business users.

6. Automation: MailChimp offers automation features for email marketing campaigns such as triggered emails based on customer actions, whereas Mixmax provides automated email sequences and follow-ups for individual email communications to increase productivity and efficiency.

In Summary, MailChimp is primarily focused on email marketing campaigns with a beginner-friendly interface and automation features, while Mixmax is an email productivity tool with more advanced features, integrations, and email tracking capabilities.

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Pros of Mailchimp
Pros of Mixmax
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 148
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
  • 59
    Free tier
  • 49
    Great api
  • 42
    Great UI
  • 33
    A/B Testing Subject Lines
  • 30
    Broad feature set
  • 11
    Subscriber Analytics
  • 9
    Great interface. The standard for email marketing
  • 8
    Great documentation
  • 8
    Mandrill integration
  • 7
    Segmentation
  • 6
    Best deliverability; helps you be the good guy
  • 5
    Facebook Integration
  • 5
    Autoresponders
  • 3
    Customization
  • 3
    RSS-to-email
  • 3
    Co-branding
  • 3
    Embedded signup forms
  • 2
    Automation
  • 1
    Great logo
  • 1
    Groups
  • 0
    Landing pages
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    Cons of Mailchimp
    Cons of Mixmax
    • 2
      Super expensive
    • 1
      Poor API
    • 1
      Charged based on subscribers as opposed to emails sent
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      What is Mailchimp?

      MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

      What is Mixmax?

      Mixmax’s mission is to do the impossible with email. We believe everything you do today on the web should be possible in any email. This includes scheduling meetings, completing surveys, making purchases, playing games, and even interacting

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      What companies use Mailchimp?
      What companies use Mixmax?
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      What are some alternatives to Mailchimp and Mixmax?
      Twilio SendGrid
      Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.
      ActiveCampaign
      Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
      Drip
      It is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.
      Campaign Monitor
      Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
      Mandrill
      Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.
      See all alternatives