What is Salesforce Marketing Cloud?
Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.
Salesforce Marketing Cloud is a tool in the Marketing Automation category of a tech stack.
Who uses Salesforce Marketing Cloud?
Companies
33 companies reportedly use Salesforce Marketing Cloud in their tech stacks, including Segment, Modanisa.com, and Colvin.
Developers
183 developers on StackShare have stated that they use Salesforce Marketing Cloud.
Salesforce Marketing Cloud Integrations
Phrase, Lob, SurveyMonkey, Genesys, and Process Street are some of the popular tools that integrate with Salesforce Marketing Cloud. Here's a list of all 26 tools that integrate with Salesforce Marketing Cloud.
Decisions about Salesforce Marketing Cloud
Here are some stack decisions, common use cases and reviews by companies and developers who chose Salesforce Marketing Cloud in their tech stack.
Mirna Hughes
Growth Marketer at Zenrise · | 2 upvotes · 37.5K views
We are considering whether to use Salesforce Marketing Cloud or integrate ActiveCampaign into the Salesforce Sales and Service module.
Salesforce Marketing Cloud's Features
- Journey Builder
- Email Studio
- Salesforce DMP
- Data studio
- Social studio
- Advertising studio
- Mobile studio
- Pardot
Salesforce Marketing Cloud Alternatives & Comparisons
What are some alternatives to Salesforce Marketing Cloud?
InfusionSoft
It is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries deliver sales volumes and customer service experiences.
Pardot
It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
Eloqua
Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process
Marketo
Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
