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Pardot vs SharpSpring: What are the differences?
Pardot: Software as a Service (SaaS) marketing automation platform *. It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals; *SharpSpring:** All-inclusive and affordable marketing automation built to drive leads, generate sales & optimize ROI. It is targeted primarily at small and medium-size businesses, offering a wide array of features to make sure that users get all the online marketing functionalities that they need.
Pardot and SharpSpring can be primarily classified as "Marketing Automation" tools.
Some of the features offered by Pardot are:
- B2B Marketing Automation
- Helps marketers create meaningful connections
- Empower sales to close more deals
On the other hand, SharpSpring provides the following key features:
- Behavioral Based Email Automation
- Dynamic Forms
- Lead Nurturing
